There are many challenges that come with fundraising. Between stewarding strong relationships with your major donors and leading compelling fundraising campaigns, there’s a lot on your team’s plate at any given time.

That’s where a dedicated fundraising strategy can help. A fundraising strategy is a dynamic blueprint that walks your team through how you’ll achieve your annual goals and make your mission a reality. With only 20% of new donors returning to make a second gift and overall charitable giving at a record low, it’s critical that your nonprofit leverages the right fundraising tools and best practices to re-engage supporters, maximize impact and fuel change in your community.

In this article, we’ll review all the essentials needed to create a comprehensive fundraising strategy tailored to your nonprofit. Specifically, we’ll cover:

• Nonprofit Fundraising Strategy FAQs
• How to Design a Strong Fundraising Strategy: 10 Steps
• 8 Fundraising Strategy Activities to Generate More Revenue

Nonprofits with a solid fundraising strategy are the ones that achieve the most sustainable, long-term fundraising success. Let’s explore how you can grow your revenue and better support your mission.

Nonprofit Fundraising Strategy FAQs

Before we jump into how to construct your fundraising strategy, you’ll need to have the basics down. We’ll answer some common FAQs to ensure you’re up to speed.

What is a nonprofit fundraising strategy?

A fundraising strategy is a dedicated plan to build strong donor relationships and raise revenue to advance your mission. A successful annual fundraising strategy typically involves multiple campaigns, from peer-to-peer initiatives to matching gift challenges, to keep donor engagement levels high and encourage giving at a large scale.

Keep in mind that your fundraising strategy isn’t just limited to revenue-generating activities. It also involves all the indirect ways you can gain more support for your mission. These include marketing your nonprofit and its campaigns online, strengthening your internal team and building a comprehensive tech stack to streamline your operations.

It might be tempting to research any successful nonprofit and replicate their exact fundraising approach to a tee. However, you’ll likely fall short of your goals because the best fundraising strategies are personalized to your unique nonprofit and its current state, goals and supporters. As you read through our best practices, consider how you can tailor them to your organization to maximize your earning potential.

What are the essential elements of a successful fundraising strategy?

There are a variety of different ways you can step up your revenue generation and better connect with supporters. However, most fundraising strategies have the following core elements in common:

• Concrete fundraising goals: Like all nonprofits, your organization wants to raise more revenue to power good in your community, but how much more? How many donors will you need to reach this goal? What are your ideal donor acquisition and retention rates? Considering questions like these will help you create SMART (specific, measurable, attainable, relevant and time-bound) goals, giving your team a clearer sense of direction and fostering greater accountability.
• Plan of action: Once you’ve established goals, it’s time to create a pathway to achieving them within a defined timeline. A plan of action is one of the most important assets to your fundraising strategy, as it breaks down the specific campaigns, activities and projects you’ll lead to raise funds for your cause and accelerate your mission.
• Database to track donor behavior and fundraising insights: Manually recording donor information and activity will eat up way too much of your nonprofit’s time, slowing you down from following through on your fundraising plan. Instead, leverage an intuitive fundraising platform or donor management database to get a bird’s eye view of how your campaigns are performing at all times.
• Communication and marketing: Getting the word out about your fundraising efforts is critical to your success, so take the time to develop a strategic communication and marketing strategy that inspires giving. For example, you might send direct mailings, create personalized email communications and develop a social media marketing campaign about your fundraiser.
• Donor stewardship: Donor stewardship is the practice of deepening your relationships with supporters through systematic outreach. With an integrated donor stewardship plan, you can create multiple touchpoints with donors and turn them into loyal advocates for your cause.

A thorough fundraising strategy will set your nonprofit up for success. However, with so many moving parts to manage, it’s easy for any of these elements to fall through the cracks. An expert fundraising consultant can help you craft a comprehensive fundraising plan that checks all the above boxes and is uniquely tailored to your nonprofit.

What are the benefits of a strong fundraising strategy?

While creating a fundraising strategy takes time and thoughtful consideration, there are many benefits that your nonprofit will reap, including:

• Ability to secure a sustainable future: While your short-term successes are important, it’s also key to consider your nonprofit’s longevity and how you can earn enough revenue to see your mission through year after year. A fundraising strategy gives your nonprofit a blueprint to achieve financial health and meet your annual fundraising goals.
• Enhanced team productivity: By understanding the bigger picture and how their roles fit into your fundraising strategy, your staff and volunteers will feel more energized to complete their projects. Plus, a detailed fundraising strategy fosters a greater sense of accountability and responsibility, uniting your team to work together to make your objectives a reality.
• Stronger donor relationships: Through strategic donor stewardship activities, you can build stronger connections with all donors, but especially your major donors. With 80% of donations coming from the top 20% of donors, fostering close relationships with major donors can greatly boost your revenue generation.
• Greater focus on your mission: Creating a fundraising strategy from scratch gives you an opportunity to connect your fundraising campaigns, activities and overall efforts to your mission. When your fundraising plan and mission align, you’re more likely to generate the funds you need to achieve your vision for the future.

Think of your fundraising strategy like a map. Many challenges and obstacles might crop up in your path to seeing your fundraising goals through, but your map will get your organization back on track to meet your short- and long-term objectives.

How to Design a Strong Fundraising Strategy: 10 Steps

Now that you understand the ins and outs of a concrete fundraising strategy, let’s explore how you can build one from the ground up.

Step #1: Assess your current fundraising strategy.

Whether you have an old fundraising strategy that needs improvements or have never developed a coherent fundraising strategy at all, it’s helpful to take stock of your nonprofit’s current state to start mapping out where you want to go.

One way to evaluate your nonprofit’s current strategy is to look at your nonprofit’s data. This includes fundraising and engagement metrics such as your:

• Donor retention rate: How many donors continued to give to your organization this year after contributing last year?
• Email open rate: How many of your email subscribers open your messages regularly?
• Campaign fundraising progress: Do your fundraising campaigns consistently meet or exceed your goals?

With the help of your constituent relationship management system (CRM) or fundraising platform, generate a report to assess how your efforts are going. This data can reveal trends and point out the strengths and weaknesses in your existing strategy. For example, you might find that while your nonprofit is doing well with donor acquisition, you’re falling behind in retaining and upgrading their support, causing your fundraising progress to stall.

Keep in mind that reviewing your nonprofit’s data is just the first step to assessing your nonprofit’s fundraising strategy. One of the best ways to determine where your nonprofit currently stands is to work with a fundraising consultant.

A dedicated fundraising consultant can empower your organization by providing a fresh perspective. As an outsider, they can evaluate your strategy without bias and leverage what they’ve learned through working with other nonprofits to bring your strategy to the next level.

Step #2: Develop your fundraising goals and gift range chart.

Your fundraising goal is the amount of money you aim to raise for a specific campaign or by the end of the year for an annual fund. You can also incorporate related objectives, such as increasing your donor retention rate or the number of major gifts you receive, to support your core fundraising goal.

Your nonprofit can determine its fundraising goal by:

• Conducting a feasibility study. Typically paired with capital campaigns, feasibility studies involve one-on-one interviews with key stakeholders to get a sense of how realistic your goal is and whether a given project is a good fit for your nonprofit.
• Analyzing past data. Also, assess how much you’ve raised historically. A good fundraising goal will strike a balance between being realistic and encouraging financial growth.
• Assessing your financial needs. Take a look at your nonprofit’s functional expenses, including your program, administrative and fundraising costs. By determining how much you need to spend to keep your nonprofit afloat, you can figure out how much money you need to raise to maximize your return on investment (ROI).

After determining your organization’s fundraising goals, your nonprofit can further break down these goals by creating a gift range chart. A gift range chart outlines the number of gifts you will need at certain sizes, the number of prospects who will need to provide them and the cumulative total required of each gift range.

For a better understanding of what a gift range chart looks like in practice, take a look at the following example:

Note how as the target gift amounts increase, the pool of prospects becomes smaller. In the example, just four prospects are capable of giving at the highest level.

As a result, this hypothetical nonprofit might allocate more resources toward stewarding those four potential donors than they do for the 80 individual prospects who can give at the $2,500 level.

For example, your nonprofit might invite top prospects to a tour of your facility and lunch with your executive director and send handwritten thank-you notes and appeals to donors of lower giving tiers. We’ll discuss donor stewardship best practices in more detail in Step #9.

Step #3: Identify donor prospects.

Identifying qualified donor prospects is critical to the success of your fundraising strategy. These prospects may include:

• Individual donors.
• Foundations.
• Corporations.

If you don’t have enough existing information to determine your most promising prospects, consider conducting prospect research. Prospect research involves identifying potential donors’ likelihood to contribute based on their willingness and capacity to give. Through the prospect research process, you (or a consultant) will pinpoint donors who exhibit:

• Wealth markers, such as real estate ownership or business affiliations.
• Philanthropic indicators, including a history of giving to your nonprofit or involvement with similar organizations.

You can conduct prospect research on your own, but hiring a professional to handle all the hard work can save your team plenty of time that can go back toward your mission. From capital campaign consultants to companies that specialize in identifying valuable prospects, there are plenty of professionals who can help you pinpoint potential major supporters.

Step #4: Clean your database.

Effective prospect research requires a combination of external and internal donor data.

External sources might include nonprofit annual reports, SEC filings and social media sites like LinkedIn. On the other hand, internal sources such as your donor management platform can prove to be invaluable as you comb through prospective contributors within your existing supporter network.

To use the data stored in your constituent profiles, you’ll first need to verify that the records in your database are up-to-date and accurate. Conduct a periodic CRM cleanup to catch the following:

• Duplicate profiles.
• Outdated or incorrect information.
• Inactive accounts.

A clean donor database allows you to build your fundraising strategy using only the most accurate, updated information. Plus, you can improve your fundraising ROI by only sending marketing materials to active email and home addresses for individuals with a proven interest in your cause.

Step #5: Review your case for support.

When building your fundraising strategy, one of the most important questions to answer is “Why does our nonprofit deserve donors’ support?”

A strong case for support helps you communicate why donors should contribute to your cause. Additionally, you should articulate your fundraising goals and the means you’ll use to achieve them.

However, your case statement isn’t just a resource for interested supporters. A strong case statement can also be helpful for staff, board members and volunteers to refer to when acting on behalf of your nonprofit.

When creating or revamping your case for support to be more impactful, consider questions such as:

• Who is your audience? Your case for support may have a highly specific audience, such as prospective major capital campaign donors, or a more general one, such as your donors, volunteers and staff members. Your case for support should speak to your audience members’ motivations for supporting your mission.
• What is your goal? Your case for support should reference your specific fundraising goal so potential donors understand how much of a difference their support will make.
• Why does it matter? Explain what you’ll be able to accomplish when you reach your fundraising goals, whether it’s purchasing supplies for underfunded schools or reducing pollution in a local river.

Here is an example of how an animal advocacy nonprofit might make its case for support:

At Man’s Best Friend Animal Society, it’s our mission to support animal welfare by raising money for rural animal shelters across the nation. Over the course of FY 20XX, we aim to raise over $500,000 for underfunded shelters, a 20% increase over our total fundraising efforts from last year. We cannot do this without the help of high-impact donors like you! With your support, we will be able to fund free spay and neuter services for 10,000 pets…

Ultimately, your case for support should clearly align with your nonprofit’s overall mission and justify your fundraising objectives to donors.

Step #6: Create an action plan.

Your action plan outlines the concrete steps your team will follow to achieve your organization’s fundraising goals. With everyone on the same page, your team will be better equipped to successfully carry out your initiatives.

Keep these tips in mind to build your action plan:

• Determine key performance indicators (KPIs): KPIs help track your goal progress and foster accountability across your team. For example, if you’re hoping to engage more donors, you might set a goal to increase your donor acquisition rate by 5% or increase your donor retention rate by 10%. Set KPIs for each of your goals so you can keep your nonprofit on track.
• Identify action steps: Think through the specific campaigns, activities and projects you’ll lead to make your fundraising goals a reality. For instance, you might prioritize revamping your online donation page, improving your social media presence or leading peer-to-peer campaigns throughout the year to energize your supporters and expand your network.
• Assemble your fundraising toolkit: The foundation of every solid fundraising strategy is the right tools. Determine where there are gaps in your existing toolkit, and do your research to invest in solutions that will improve your fundraising approach. From donor management software to a comprehensive CRM, the right technology will streamline your internal processes and reduce your team’s administrative burden.
• Set a timeline: Establish when you will complete each task—or how long each of your campaigns will last—so you have a clear start and end date. Some campaigns might last just one month, while more involved fundraisers like capital campaigns could last years. Determine what makes the most sense based on your fundraising objectives.
• Develop your budget: Expenses related to campaign planning, marketing and fundraising software can add up quickly. Figure out how much money you have available to invest in your campaign and how much you’ll need to raise to make your fundraiser profitable. You’ll also want to make sure the numbers in your action plan match your organization’s operating budget so your fundraising strategy and financial planning efforts stay aligned.
• Delegate responsibilities: Fundraising requires all hands on deck! Delegate responsibilities among your team of board members, staff and volunteers so you can rally enough support to push your goals forward.

Here is an example of what a nonprofit’s fundraising action plan for the first quarter of a given fiscal year (January to March) might look like:

Note how the time frame associated with every fundraising activity is clearly marked. This ensures your staff and volunteers aren’t overloaded at any given time and keeps you on schedule to communicate with your donors regularly.

The more details your action plan includes, the more effectively it will guide your fundraising strategy! Just keep in mind that a plan is only as strong as the team executing it.

Step #7: Strengthen your internal operations.

Your nonprofit’s team is the driving force behind your fundraising success. While every nonprofit has different needs, the necessity of strong internal operations remains constant.

To ensure productive internal operations, your nonprofit should prioritize a few elements of good governance, including:

• Delegating activities.
• Establishing communication between teams.
• Maintaining timelines for activity planning and execution.
• Investing in the right software tools, such as a CRM, donor management software, text-to-give tool and fundraising platform.
• Fostering board members who are capable, passionate and unafraid to take the lead in soliciting donations on behalf of your nonprofit.
• Supporting a workplace culture that emphasizes fundraising participation.
• Incentivizing staff involvement in fundraising efforts.

When evaluating your internal operations, you may realize that you need an outside perspective to help you get your staff into shape. This is another great opportunity to enlist the help of a fundraising consultant.

With their guidance, you can get a professional opinion on where your internal operations need improvement and learn new techniques to strengthen your staff and board.

Step #8: Revamp your marketing strategy.

Effective marketing is key to the success of any fundraising effort, from a giving day drive to a major, multi-year capital campaign. Continually reviewing your marketing approach allows you to take advantage of new techniques and platforms to reach supporters more effectively.

Remember: When it comes to fundraising, it’s not just about what you say, but how you say it. A well-timed, well-written marketing message can convince new supporters who may be on the fence to become donors.

As you review your marketing approach, be sure to:

Adopt a multichannel marketing strategy.

A multichannel marketing strategy will connect you with a larger pool of supporters and provide multiple touchpoints for donors to engage with your team. To reach a wide array of current and potential supporters, consider leveraging these different marketing platforms:

• Email. Create a continuous stream of outreach by sending a monthly newsletter where you give big-picture updates to your supporters.
• Social media. Reach younger donors by regularly posting across social media platforms like Facebook and Instagram. While your core messages should be consistent, adjust the type of content you feature on each platform. For example, Instagram lends itself well to imagery, while Facebook is great for sharing links and long-form content.
• Direct mail. Many donors still prefer traditional communication methods. Send flyers and fundraising letters to those who share their postal addresses with your team.
• Organic SEO marketing. Your website is an incredibly valuable part of your marketing strategy. Increase your visibility on search engines by optimizing your web content for specific keywords, creating engaging meta titles and descriptions and ensuring your content is educational and robust.
• Paid search advertising. To supplement your organic SEO efforts, consider applying for the Google Ad Grant program. You’ll receive $10,000 in ad credits each month to spend on promoting your web pages through Google Ads. This invaluable opportunity allows you to showcase a variety of content at the top of search results, such as educational content, upcoming events, volunteer registration forms, advocacy activities, donation and sponsorship opportunities and your services.

Pay attention to the types of messages that perform well on each platform. If you notice your ROI on a particular platform is much higher, you might reallocate more of your time and resources toward it and less toward platforms that aren’t generating a ton of value.

Create well-designed marketing materials.

The graphics you use to catch readers’ eyes are just as important as your fundraising messages. When designed well, your marketing materials can transform your fundraising efforts.

Incorporate these graphic design best practices into all your materials, whether you’re sharing fundraising flyers, sending donation request letters or posting on social media:

• Infuse your brand. People should instantly associate your fundraising materials with your cause. Ensure they do so by incorporating your official logo, colors and fonts.
• Create a hierarchy of content. Organize your content and guide your readers’ eyes to the most important parts of your materials. Different-sized fonts, bolded text, italics and colors are all proven ways to direct readers’ attention to different parts of your graphics.
• Don’t overload your materials with too many elements. Use whitespace, dividers and bullet points to make your content easily digestible. Too much text or an overwhelming number of graphics can deter readers from engaging with your materials.

Check out this infographic example from Wildlife Rescue Group that demonstrates how you can combine statistics and graphic design to push your fundraising strategy forward:

From your fundraising letters to social media posts to infographics, a powerful design is a crucial part of defining your brand and inspiring people to donate to your cause. If you need assistance creating compelling marketing materials, consider working with a dedicated nonprofit graphic design agency or tool that can bring your mission to life.

Create a digital marketing style guide.

Online marketing is crucial, especially considering organic visitors to nonprofit websites make up 44% of total nonprofit web traffic. With a digital style guide, you can ensure that all online marketing materials, from your website’s donation page to your social media posts, align with your nonprofit’s brand.

Creating a brand guide will ensure that your team and third-party vendors are on the same page about how to present your nonprofit. For instance, you’ll want to define requirements for specific elements such as:

• Your official colors.
• When to use different variations of your nonprofit’s logo.
• Typography, including preferred fonts, colors, weights and cases.
• Tone of voice.

Following specific guidelines across all fundraising materials will boost brand recognition and provide a uniform, professional experience for supporters connecting with your organization online.

Step #9: Prioritize your stewardship strategy.

Throughout the year, your organization probably engages in many activities to recruit new supporters, from social media campaigns to prospect research.

However, don’t lose sight of the importance of donor retention. Retaining the donors you already have is much more cost-effective in the long run than constantly spending time and effort to find new supporters. Plus, repeat donors are much more valuable since they tend to contribute in greater amounts over time.

Take a closer look at how the donor cultivation cycle ushers prospective donors toward becoming recurring, long-term supporters:

• Identification: You identify prospective donors among your target audience.
• Qualification: You investigate prospects’ giving capacities and propensities and prioritize them accordingly.
• Cultivation: You begin to form relationships with prospects.
• Solicitation: You make a fundraising ask based on what you know about each individual prospect.
• Stewardship: You continue fostering relationships with donors through consistent engagement and outreach opportunities.

To ensure your stewardship efforts boost your donor retention rate, you must:

• Strengthen relationships with current donors. Continually engage with current supporters by inviting them to participate in various ways beyond just donating. This may include getting involved in volunteer work or advocacy campaigns.
• Thank donors in a way that resonates with them. If donors have expressed a preference for how they’d like to be thanked, such as being included in your donor wall or on social media, make sure to express appreciation using their favorite communication channel.
• Make your thank-you letters or efforts genuine. Ensure the size of the thank-you is equivalent to the size of the gift. For example, don’t just send a thank-you email to your largest donors—these individuals deserve more personalized, public recognition! You might create a handwritten thank-you letter, invite them to an appreciation gala and spotlight them on your donor wall.
• Use appreciation messages that stand out. Your thank-you messages should not only show your appreciation for your donors, but they should also leave a lasting positive impression. Try to plan unique touchpoints with your donors that go beyond the traditional thank-you note, such as phone calls, handwritten letters, gifts, and eCards.

The more connections you can make with your donors, the more likely they are to continue supporting your organization for the long term. It’s much harder to lose interest in an organization that makes an effort to get to know each donor, involves them in a variety of ways and expresses appreciation for their contributions.

Step #10: Choose your metrics.

Finally, clearly define the metrics you want to evaluate to measure the success of your fundraising strategy. These metrics represent the key areas you’ll evaluate to show how your organization has improved or regressed.

Some metrics you may examine include:

• Donor acquisition rates.
• Donor retention percentage.
• Donor growth/conversion numbers.

Select a core set of metrics you plan to measure for the foreseeable future of your organization. Data is most useful when you can compare it to something, so it helps to consistently collect data on the same metrics.

Again, this is a great opportunity to seek counsel from a fundraising consultant. A fundraising consultant can help you determine KPIs tailored to the scope of your organization and provide insight into how to move forward once you evaluate your metrics.

8 Fundraising Strategy Activities to Generate More Revenue

Once you’ve assembled the essentials for your fundraising strategy, it’s time to take action and bring your goals to life! There are a variety of ways to raise more revenue for your cause, but here are a few of our favorites to earn a high ROI:

1. Cultivate relationships with major donors.

Major donors contribute some of the largest gifts to your nonprofit, and as a result, require the most involved relationship-building efforts. Get to know your major donors through one-on-one meetings and tailor your stewardship efforts to their specific interests in your organization.

2. Encourage recurring giving.

Recurring giving can help your nonprofit establish a reliable donation pipeline year-round. Add a monthly giving option to your donation form and advertise your recurring program on your website, social media and email newsletter. Call attention to the specific benefits of monthly giving, like the convenience of only submitting billing information once and the opportunity to play a greater role in your mission.

3. Host a 24-hour giving challenge.

A giving day is a great opportunity to earn a lot of funds in a short period of time. By limiting your campaign to 24 hours, you can create a sense of urgency and spur action among your supporters to meet your goal.

Consider leveraging an existing giving day, like GivingTuesday, or creating your own giving day. Either way, make sure you take plenty of time to market your upcoming campaign so supporters will know about it in advance and can donate before your giving challenge ends.

4. Don’t forget about legacy gifts.

A legacy gift, also known as a planned gift, is a donation that is typically given after a donor has passed. This is often a large-scale gift that can make a serious impact on your nonprofit’s revenue generation.

There are many types of legacy giving, including bequests and the accumulated value from life insurance policies. To add legacy gifts to your nonprofit’s fundraising strategy, educate donors about this opportunity and explain the benefits, including the ability to leave a long-lasting impact and give their families tax benefits.

5. Promote matching gifts.

If you’re not familiar with the concept of matching gifts, they’re donations that companies make to match their employees’ contributions to your cause. Although over 26 million people work for companies with matching gift programs, over 78% of them are unaware of this opportunity to maximize their impact and raise more for your organization.

That’s why it’s so important to promote matching gifts to your supporters. By doing so, you can encourage them to check their matching gift eligibility and submit matching gift requests to their employers so they can boost your fundraising efforts.

While you can promote matching gifts via channels like email, social media, text messages, and direct mail, you can upgrade your matching gift marketing strategy by investing in a matching gift search tool. This type of software integrates with your donation page so donors can check their eligibility and submit the appropriate forms right after making a contribution. For best results, look for a corporate giving tool that offers auto-submission, a feature that streamlines the matching gift process and drives more matches through to completion.

6. Run a matching gift challenge.

A matching gift challenge involves asking a corporate sponsor to match donations during a set time frame. For example, if you receive $5,000 during your campaign, a sponsor might opt to double it and make the total revenue raised $10,000.

This is a great way to inspire your donors to give more so they can increase their impact and play a more rewarding role in your mission. Do your research to find a local business that shares a similar vision for the future and would be interested in partnering with your nonprofit.

7. Leverage peer-to-peer fundraising.

Peer-to-peer fundraising hands over the fundraising reins to your loyal supporters. With the help of your fundraising platform, you can enable supporters to create their own personal fundraising pages that they can easily share with their personal networks. Then, watch their donations take off as they spread the word about your nonprofit and drive brand-new supporters toward your giving opportunities.

8. Seek new grant opportunities.

Government agencies, corporations and foundations often offer grants to nonprofits to help them pursue their missions. Most grants, however, are restricted, meaning that the awarding organization sets limits for how the money can be used. Do your research to find grant opportunities that will meet your needs in your local community and beyond.

Leveraging a variety of different strategies can help diversify your revenue sources and give your nonprofit the financial stability it needs to advance its cause. Meet with your team and an expert fundraising consultant to determine the fundraising activities that align most closely with your fundraising strategy goals and will help your nonprofit ramp up giving.

Wrapping Up

Effective fundraising starts by building a solid fundraising strategy for your organization to follow. However, if taking on the challenge of creating a new fundraising strategy feels overwhelming, consider working with a fundraising consultant like Aly Sterling Philanthropy.

Our consultation process begins by interviewing key stakeholders. Then, we assess your culture and infrastructure, propose recommendations, set KPIs and equip your team to execute your new strategy effectively. After evaluating your current strategy, we’ll help you develop a new, better strategy and assist you with implementing it at your nonprofit.

If you’re interested in supercharging your fundraising strategy, reach out to Aly Sterling Philanthropy today to see how our partnership-driven approach can take your nonprofit to new heights.

Looking for more insight into how to create a successful new fundraising strategy? These additional resources will help:

• How to Create a Successful Fundraising Plan + Template. Check out how to create a successful fundraising plan and this free template from Aly Sterling Philanthropy to organize your fundraising strategy and rally your team around your goals.
• Nonprofit Strategic Planning: Complete Guide + 10 Examples. A strategic plan can pull your organization in the right direction for years to come. Use this guide to craft a powerful, sustainable strategic plan.
• 35+ Best Fundraising Consultants to Revolutionize Your ROI. It’s crucial to find the right nonprofit consultant for your organization’s needs. Use this list of the top 35+ partners to narrow down your search.