Stay informed with our news, tips and resources designed to help you be successful in your mission.

4 Tips for Using Direct Mail in a Capital Campaign
4 Tips for Using Direct Mail in a Capital Campaign

Even in a digital age, direct mail still forms the backbone of nonprofit fundraising. There’s nothing quite like putting a tangible item in a potential donor’s hands, reminding them of your organization and the importance of your cause.  Plus, not only is direct mail...

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Get your free nonprofit crisis-response toolkit
Get your free nonprofit crisis-response toolkit

If the world seems like a mixed up, confusing place right now, you’re not alone. We agree and created this toolkit to help you make sense of the challenges confronting your nonprofit. It’s steeped in the basics: communicate regularly with stakeholders, diversify your revenue stream, use technology better, engage your board members in…

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Here’s how to adjust course now if your fundraising eggs are all in one basket
Here’s how to adjust course now if your fundraising eggs are all in one basket

These are rocky times for all nonprofits, and especially those that rely on one major event or a handful of corporate sponsorships to get by. All it takes is one cancellation or budget cut to spell the end of a mission. That’s why we believe that diverse revenue streams are the key to sustaining nonprofit missions in any environment. And here’s the good news…

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Are donor retention rates really that important?
Are donor retention rates really that important?

At the core of many nonprofits’ fundraising strategy is the goal to acquire new donors. Why? Because finding more donors just seems like the right thing to do. It feels good to share in your annual report that you’ve spread the word about your cause to new people and convinced them to donate.

As a matter of fact, the phrase “we need to find more donors” is one of the most common things I hear spoken around board tables. This is because donor acquisition numbers have somehow become the standard by which we judge fundraising success. And while donor acquisition is vital for the sake of your donor pipeline, it’s not necessarily the best way (or the easiest way) to raise more money. Instead, you should focus heavily on…

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Four ways to apply the findings of Women Give 2019
Four ways to apply the findings of Women Give 2019

A report released last month by the IUPUI Women’s Philanthropy Institute validates what we’ve long observed: Generosity is not limited by race, ethnicity or gender.

The report, Women Give 2019, finds that generosity is a value shared by all communities, and that women across race and ethnicity are leading through philanthropy.

There’s more to the study, including the unique perspectives of women of color as well as information about how income and wealth disparity affect giving. However, the overall message is an important one: the face of philanthropy is diverse.

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Make every day a campaign day
Make every day a campaign day

Top 10 reasons why a “campaign mentality” will boost your overall fundraising program

campaign mentality (kamˈpān menˈtalədē) – noun A constant mindset and approach to fundraising that includes heightened communication, focused goals, intentional donor cultivation, powerful case stories and active board engagement fueled by a sense of urgency and purpose.

…In other words, acting like you are always in a campaign, even when you are not.

How does this apply to you?

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Highlights from 2018 nonprofit giving research
Highlights from 2018 nonprofit giving research

At ASP, our consultation is based on industry best practices and personal knowledge gleaned from decades of combined experience in the nonprofit world.

However, we recognize that the world of nonprofits and fundraising is always evolving. In order to stay on top emerging opportunities and challenges, we routinely review new research published about the sector.

Last year was an interesting year, and our research highlights below bring the proof. We’ve organized the information under five key themes. In addition to the overviews and sources, we’ve included key takeaways that you can apply to your own program. Happy reading!

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Nonprofit Tech Solutions: A Guide to Boost Donations
Nonprofit Tech Solutions: A Guide to Boost Donations

Your nonprofit relies on donations for everything you do. From the smallest operational cost to the largest capital campaign project, using donations to fund your organization’s mission is key to nonprofit success. So why wouldn’t you want to boost donations to your...

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