ASP News & Resources

Even in a digital age, direct mail still forms the backbone of nonprofit fundraising. There’s nothing quite like putting a tangible item in a potential donor’s hands, reminding them of your organization and the importance of your cause.  Plus, not only is direct mail...

These are rocky times for all nonprofits, and especially those that rely on one major event or a handful of corporate sponsorships to get by. All it takes is one cancellation or budget cut to spell the end of a mission. That’s why we believe that diverse revenue streams are the key to sustaining nonprofit missions in any environment. And here’s the good news…

Amidst the sea of emails carrying cancellations and tips for safeguarding your health against COVID-19, I want to offer you some key considerations for safeguarding your mission and livelihood during this temporary setback. Please keep reading to learn the four things to begin doing immediately, that will position you competitively once we transition back to some normalcy.

At the core of many nonprofits’ fundraising strategy is the goal to acquire new donors. Why? Because finding more donors just seems like the right thing to do. It feels good to share in your annual report that you’ve spread the word about your cause to new people and convinced them to donate.

As a matter of fact, the phrase “we need to find more donors” is one of the most common things I hear spoken around board tables. This is because donor acquisition numbers have somehow become the standard by which we judge fundraising success. And while donor acquisition is vital for the sake of your donor pipeline, it’s not necessarily the best way (or the easiest way) to raise more money. Instead, you should focus heavily on…