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Fundraising Solutions News & Resources
Even in a digital age, direct mail still forms the backbone of nonprofit fundraising. There’s nothing quite like putting a tangible item in a potential donor’s hands, reminding them of your organization and the importance of your cause. Plus, not only is direct mail...
If the world seems like a mixed up, confusing place right now, you’re not alone. We agree and created this toolkit to help you make sense of the challenges confronting your nonprofit. It’s steeped in the basics: communicate regularly with stakeholders, diversify your revenue stream, use technology better, engage your board members in…
These are rocky times for all nonprofits, and especially those that rely on one major event or a handful of corporate sponsorships to get by. All it takes is one cancellation or budget cut to spell the end of a mission. That’s why we believe that diverse revenue streams are the key to sustaining nonprofit missions in any environment. And here’s the good news…
Amidst the sea of emails carrying cancellations and tips for safeguarding your health against COVID-19, I want to offer you some key considerations for safeguarding your mission and livelihood during this temporary setback. Please keep reading to learn the four things to begin doing immediately, that will position you competitively once we transition back to some normalcy.
Online fundraising is a huge component of the nonprofit sector. It’s become one of the biggest sources of donation revenue and has also evolved in a number of ways. This means it’s important to keep up with the ever-changing nature of online fundraising and stay on...
At the core of many nonprofits’ fundraising strategy is the goal to acquire new donors. Why? Because finding more donors just seems like the right thing to do. It feels good to share in your annual report that you’ve spread the word about your cause to new people and convinced them to donate.
As a matter of fact, the phrase “we need to find more donors” is one of the most common things I hear spoken around board tables. This is because donor acquisition numbers have somehow become the standard by which we judge fundraising success. And while donor acquisition is vital for the sake of your donor pipeline, it’s not necessarily the best way (or the easiest way) to raise more money. Instead, you should focus heavily on…
A report released last month by the IUPUI Women’s Philanthropy Institute validates what we’ve long observed: Generosity is not limited by race, ethnicity or gender.
The report, Women Give 2019, finds that generosity is a value shared by all communities, and that women across race and ethnicity are leading through philanthropy.
There’s more to the study, including the unique perspectives of women of color as well as information about how income and wealth disparity affect giving. However, the overall message is an important one: the face of philanthropy is diverse.
Top 10 reasons why a “campaign mentality” will boost your overall fundraising program
campaign mentality (kamˈpān menˈtalədē) – noun A constant mindset and approach to fundraising that includes heightened communication, focused goals, intentional donor cultivation, powerful case stories and active board engagement fueled by a sense of urgency and purpose.
…In other words, acting like you are always in a campaign, even when you are not.
How does this apply to you?
At ASP, our consultation is based on industry best practices and personal knowledge gleaned from decades of combined experience in the nonprofit world.
However, we recognize that the world of nonprofits and fundraising is always evolving. In order to stay on top emerging opportunities and challenges, we routinely review new research published about the sector.
Last year was an interesting year, and our research highlights below bring the proof. We’ve organized the information under five key themes. In addition to the overviews and sources, we’ve included key takeaways that you can apply to your own program. Happy reading!
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