Rachael Baldwin

Director of Marketing & Communications

Since joining Aly Sterling Philanthropy in 2013, Rachael has led efforts to increase the firm’s brand awareness and reputation as a thought leader in order to drive business success.

Specifically, she has managed a complete overhaul of the website, rebranding of all business materials and development of a content-driven, multi-channel external communications program. Rachael is chief creator and curator of all ASP communications and maintains daily oversight of the website, social media, media relations and public relations activities.

In partnership with other firm leaders, she provides strategic input on business development and long-term planning. She also works with clients, leading the firm’s case for support development process. In this role she helps nonprofits present their missions and projects in compelling ways that promote understanding and earn stakeholder support.

Rachael has more than 25 years of experience in writing and communications. She began her career as a print journalist, served as a deputy press secretary for the Ohio legislature and worked on political campaigns before moving to the private sector where she has provided communications counsel to small nonprofits and Fortune 500 companies alike. Rachael holds a bachelor’s degree in journalism from Michigan State University and a certificate in Corporate Social Responsibility from the Center for Ethics and Social Responsibility at the University of Colorado Leeds School of Business. She currently serves as co-chair of the Dexter Community Fund advisory committee.

“Consultants come and go, but if you’re looking for a true partner, an extension of your team, a group of individuals who care deeply about your mission and dive in and roll up their sleeves, then Aly Sterling Philanthropy is the firm.”

Benjamin S.M. Nicol, CFRE
Chief Executive Officer | Phi Kappa Psi Foundation

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