campaign mentality (kamˈpān menˈtalədē) – noun A constant mindset and approach to fundraising that includes heightened communication, focused goals, intentional donor cultivation, powerful case stories and active board engagement fueled by a sense of urgency and purpose.
…In other words, acting like you are always in a campaign, even when you are not.
How does this apply to you?
Better boards make better nonprofits. And better nonprofits make better communities.
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At ASP, our consultation is based on industry best practices and personal knowledge gleaned from decades of combined experience in the nonprofit world.
However, we recognize that the world of nonprofits and fundraising is always evolving. In order to stay on top emerging opportunities and challenges, we routinely review new research published about the sector.
Last year was an interesting year, and our research highlights below bring the proof. We’ve organized the information under five key themes. In addition to the overviews and sources, we’ve included key takeaways that you can apply to your own program. Happy reading!